Never heard of Rove? You're not alone. This fast-growing rewards platform debuted last year – but unlike traditional bank-backed programs, Rove isn't tied to a credit card. Instead, Rove allows you to earn transferable points when booking flights and hotels through its travel portal or shopping online.
What started out as a handful of somewhat questionable airline partners has quickly grown to include 19 different airlines and one hotel program. This opens the door to some great sweet spots in the world of points and miles, including a few standouts you won't find anywhere else. From short domestic United flights (under 600 miles in distance) booked via Air India for just 3,500 miles to standbys like Flying Blue and Avios, there's a lot to love here.
Recent additions include even more unique options like Lufthansa Miles & More, Japan Airlines Mileage Bank, and SAS EuroBonus – programs that are notoriously hard to earn any other way if you're based in North America. Pair that with JAL's quirky (and lucrative) distance-based award chart or Lufthansa's shockingly cheap economy fares to Europe, and you've got a transferable points program punching well above its age.
Keep reading for more info on the best ways to put Rove Miles to use, how to earn them, and how to move them to the partner of your choice once you're ready to redeem.
Rove Miles Transfer Partners
In total, you can transfer your Rove Miles to 20 different partners, including 19 airlines and a single hotel program.
Some of these partners aren't particularly groundbreaking, as they're already available through more prominent transferable points programs like Chase Ultimate Rewards, Amex Membership Rewards, and Capital One Miles, but that doesn't mean they're not still valuable. And when you look a little further down the list, you'll see some really unique options with big upside.
If there's one knock on the Rove Miles program, it's that its list of hotel partners is seriously lacking. While Accor's Live Limitless (ALL) program provides straightforward value – each point is worth 2 euro cents – the hotel chain's global footprint (especially in North America) is seriously lacking competitors like Marriott, Hilton, IHG, and even Hyatt. Never mind the confusing 1.5:1 transfer ratio.
No matter the partner, Rove transfers start at 2,000 miles and can be transferred in increments of 100. That ability to fine-tune your transfers is an advantage Rove shares with only Capital One and Wells Fargo.
Here's where you can currently move your miles:
| Partner | Type | Transfer Ratio | Transfer Time |
|---|---|---|---|
| Air France/KLM Flying Blue | Airline | 1:1 | Instant |
| Air India Maharaja Club | Airline | 1:1 | Instant |
| Accor Live Limitless (ALL) | Hotel | 1.5:1 | Instant |
| Aeromexico Rewards | Airline | 1:1 | Instant |
| Cathay Pacific Asia Miles | Airline | 1:1 | Instant |
| Etihad Guest | Airline | 1:1 | Instant |
| Finnair Plus | Airline | 1:1 | Instant |
| Hainan Airlines Fortune Wings Club | Airline | 1:1 | Instant |
| Japan Airlines (JAL) Mileage Bank | Airline | 1:1 | Instant |
| Lufthansa Miles & More | Airline | 1:1 | Instant |
| Vietnam Airlines Lotusmiles | Airline | 1:1 | Instant |
| Virgin Atlantic Flying Club | Airline | 1:1 | Instant |
| Virgin Red | Cruise & Hotel | 1:1 | Instant |
| Qatar Airways Privilege Club | Airline | 1:1 | Instant |
| SAS EuroBonus | Airline | 1:1 | Instant |
| Thai Airways Royal Orchid Plus | Airline | 1:1 | Instant |
| Turkish Airlines Miles&Smiles | Airline | 1:1 | Instant |
Related reading: The Master List of Transfer Partners
The Best Rove Transfer Partners & Redemptions
For a program as young as Rove, this is actually a pretty impressive lineup that opens up some great sweet spots in the world of points and miles, including a few standouts you won't find anywhere else.
Let's start with the usual suspects: Air Canada Aeroplan, Air France/KLM Flying Blue, Cathay Pacific Asia Miles, Virgin Atlantic Flying Club, and Qantas Frequent Flyer are more or less table stakes for any transferable points program these days. Noticeably absent from this list is British Airways – another common transfer partner – but Rove's relationship with both Qatar and Finnair means you can still turn your miles into Avios and then move them to BA, Iberia, or even Aer Lingus from there.
There's real value with many of these partners – but again, they're far from unique.
But here's where things get interesting and why Rove is worth your attention: You can also transfer your miles to programs like Japan Airlines Mileage Bank, SAS Eurobonus, Air India Maharaja Club, and Lufthansa Miles & More, to name a few. Aside from Japan Airlines (JAL) – which has forged partnerships with both Bilt and Capital One over the past year – the rest of these miles are pretty hard for North American travelers to earn outside of transferring from Rove.
Here's where you should be moving your Rove Miles … and what you can book.
Japan Airlines Mileage Bank
We've said it before, and we'll say it again: JAL Mileage Bank is a goldmine of opportunity for award travelers everywhere.
Let's start with the obvious choice: Flying Japan Airlines from one of the carrier's nine North American gateways to Japan. Thanks to JAL's reasonable award chart, a one-way ticket will set you back as few as 27,000 miles in economy, 40,000 miles in premium economy, or 55,000 miles in business class.
Take this flight from Dallas-Fort Worth (DFW) to Tokyo-Haneda (HND) for example. You can book a Japan Airlines business class seat on the 13-hour flight to Japan for just 55,000 miles and $474 in taxes and fees.
A quick word of warning: These rock-bottom business class awards have gotten tough to come by. Your best bet at finding these cheap award rates is at the very end of the calendar – a full 12 months out. And then there are the taxes and fees, which have risen dramatically due to increased fuel costs since the start of the war in Iran. But the good news there is that (a little) relief is on the way: Japan Airlines is lowering its carrier-imposed fuel surcharges by ~$100 on Sept. 1, 2026.
But you don't have to go to Japan – or even fly JAL – to get good value out of your Mileage Bank miles. How about roundtrip business class flights to Europe on American Airlines for just 85,000 miles instead?
Like many airline mileage programs, JAL uses a distance-based award chart for partner award redemptions: The longer your flight, the more miles it may cost. But unlike virtually every other airline, it doesn't tally each segment separately: It adds the distances together to determine the final price.
Because the Miami-to-Madrid flight clocks in at 4,424 miles (according to GCMap.com, an amazing resource for situations like this) JAL's award chart dictates that it costs 60,000 miles in each direction. But by doubling the distance with that return segment, it adds up to just under 8,900 miles total – falling into that 85,000-mile price bracket.
The possibilities are practically endless with this roundtrip sweet spot – in part, because Japan Airlines has a wonky worldwide network of partner airlines. Of course, there are fellow Oneworld carriers such as American, Alaska, and British Airways. But you can also book Air France, Emirates, JetBlue, and others using JAL miles.
With 1:1 transfers from Rove, the possibilities are practically endless.
Air India Maharaja Club
Alright, time for a quick show of hands: Who has an Air India Maharaja Club account?
Well, it might be time to change that because Air India offers some of the absolute lowest prices you'll find for booking short (under 600 miles) flights on United Airlines. I'm talking just 3,500 miles in each direction … and low taxes and fees to boot.
Take a look at this United flight from Minneapolis-Saint Paul (MSP) to Chicago (ORD), for example. Just 3,500 Maharaja Club miles (transferred 1:1 from Rove) and approximately $18 in taxes and fees are all you'd need to book.
Unfortunately, Air India's website isn't the easiest to use, so finding these rock-bottom rates may require a bit of trial and error. Don't be surprised if you have to authenticate with multiple one-time passcodes sent to your email address, phone number, or both. For that reason, it's best to use an award search tool or another Star Alliance partner's website to narrow down available award dates before plugging them into Air India's website.
If you're just getting started and wondering what a particular route would cost, Air India offers a handy calculator that should give you an idea of what to expect before you sink too much time into your searches. Just keep in mind that United has gotten stingy with partner award availability in recent years, so without a little flexibility, Air India might not be an option at all.
But when it does work, these low award rates make Air India one of the best options for booking domestic United flights – perfect for a quick weekend getaway or booking positioning flights ahead of a big trip abroad.
SAS Eurobonus
SAS joined the Sky Team alliance nearly two years ago, briefly opening the door to booking flights on the Copenhagen-based airline using Delta SkyMiles and Air France/KLM Flying Blue miles at really attractive rates. That influx of partner award availability has mostly dried up – and shot up in price – in the years since, making SAS's own Eurobonus miles the best (and effectively, the only) way to book the carrier's nonstop flights to Europe.
The only problem? SAS miles have historically been hard to earn, outside of flying with the airline. Not after Rove added SAS Eurobonus as a 1:1 transfer partner earlier this year, though.
For just 60,000 Eurobonus miles and $5.60 in taxes and fees, you can fly SAS business class one way from Los Angeles (LAX) to Copenhagen (CPH).
If you're content flying in the back or middle of the plane, you can book economy for just 30,000 miles and premium economy for 45,000 miles each way. While that economy class pricing isn't much to get excited about, those prices are pretty tempting for premium economy and business class. And unlike most other European airlines, SAS charges reasonable taxes and fees to boot.
Lufthansa Miles & More
If SAS deserves credit for its low taxes and fees, Lufthansa takes the exact opposite approach, adding some pretty staggering cash surcharges on top of its mileage rates. So why in the world would we include it in this list of Rove's best transfer partners?
Well, because the mileage rates can be … pretty impressive. Like 90 miles (yes … 90 miles!) one way for an economy class ticket from San Francisco (SFO) to Frankfurt (FRA).
Now, the taxes and fees on that award ticket are as much as some roundtrip cash fares to Europe, so this is far from an absolute steal. But at the same time, the going cash rate for this exact same flight is $1,039. Paying just 90 miles and $414 in cash looks like a bargain in comparison (one-way cash fares aren't the best point of reference, as prices are often way higher).
Keep in mind: Not every transatlantic economy class flight will be this cheap (in miles), but it's quite common to see prices for under 10,000 miles. The good news is that when you pay more miles, the cash surcharges typically get (a little) more reasonable, too.
But even if you look at a shorter hop, like this one from Prague (PRG) to Frankfurt, you can book for just 924 miles and ~$43 in taxes and fees. Compared to the $140 cash cost of that flight, using Lufthansa Miles is a real no-brainer.
Lufthansa's Miles & More program has also become the only way to book the airline's iconic first class cabin, after the carrier stopped releasing close-in award space to partners earlier this year. The cost is steep at 165,000 miles each way between North America and Europe – but if it's on your travel bucket list, this is the only realistic way to do it with points and miles.
Finnair Avios
What can you do with Finnair Avios? In two words: A lot.
Finnair's recent(ish) adoption of Avios not only opens the door to freely transfer Avios to other airlines like British Airways, Qatar, and Iberia, it also makes booking Finnair's plush business class seats more affordable.
Finnair charges just 62,500 Avios each way to fly lie-flat between the U.S. and Helsinki (HEL). Although you'll be hit a decent chunk of taxes – the same as you'd pay when booking with miles from other airlines like British Airways – this is still one of the best ways to book these seats, period.
You can even add a connection to another destination in northern Europe, such as anywhere in Finland, Stockholm (ARN), Oslo (OSL), or Copenhagen (CPH), for the same rate. The same goes for many cities in Latvia, Lithuania, Estonia, and even Poland.
But it's not just flights to Europe where Finnair is useful – you can also book flights to Hawaii on American Airlines at some pretty incredible rates: just 13,500 Avios each way. And while you'll pay that rate for nonstop flights from the West Coast, it even applies to one- and two-stop trips from the Midwest and beyond! Unfortunately, Finnair recently killed off the ability to book Hawaiian Airlines' lie-flat seats to the islands for just 26,000 Avios each way – but this economy class pricing is still a nice consolation prize.
The problem is that you won't find these flights online at Finnair.com, so you'll need to call the airline at +1 929 474 6049 or +1 323 694 7646 in order to book – or better yet, chat online with a Finnair agent to book. Search British Airways' website first to find available flights, and even then, it may require some trial and error: not every Finnair agent knows how to book American or Alaska flights.
How to Earn Rove Miles
Rove allows you to earn transferable points when booking flights or hotels through the Rove travel portal. Much like Rakuten, you can also earn Rove Miles for shopping online through Rove's shopping portal at thousands of popular merchants.
Exactly how many points you can earn varies: We've seen some hotels offer as high as 48x points and up to 10x for flights. That's a pretty solid return on your travel spending. Plus, you'll earn additional points when making those purchases with a credit card – flights and hotels both code as travel, making cards like the *csp* or the *capital one venture card* a solid choice for your spending.
To get started, you'll need to sign up for a free Rove account (you'll earn 500 miles just for signing up!). Simply enter your phone number, and you'll receive a 6-digit code to sign up (and sign in). Once you're in, you can complete the rest of your profile by entering your name, email address, country of residence, and date of birth.
From there, you can start searching and booking hotels and flights, as well as using the Rove shopping portal for online purchases.
But Rove’s biggest advantage might be how many miles you can earn:
- Hotels: Earn up to 25x Rove Miles (and sometimes even higher) per dollar spent
- Flights: Earn up to 10x Rove Miles per dollar spent (including taxes and fees)
- Shopping: Earning rates vary by merchant
And here’s something unique: Rove credits your miles instantly after a nonrefundable hotel booking. That means you can book a hotel now, get your miles immediately, and transfer them to an airline to book a flight the same day. No other program does that so quickly.
This setup makes Rove easier, faster, and (in some cases) more valuable than traditional transferable currencies, as you don’t even need a credit card to earn miles.
How to Transfer Rove Miles
Much like moving points from Chase, Amex, or Capital One, transferring Rove miles to partners is simple … and in most cases, instant.
You'll need to log in to your account to get started, and then scroll down the homepage until you see a section titled: “Transfer partners.” You'll find a limited list of partners here, but you can access the full suite of options by clicking on “See all.”
Once you find the airline or hotel program you'd like to move your miles to, click “Transfer.” On this next screen, you'll need to enter your corresponding airline or hotel program account number if your accounts aren't already linked. Once that's done, enter the number of miles you'd like to transfer (minimum of 2,000), and it will automatically show you how many points or miles you'll end up with (most transfers are 1:1).
Rove also provides some additional info about processing time and transfer limits on this page. In my experience, most transfers are instant (or nearly instant), but you may need to log out and back into your airline or hotel account after the transfer is complete.
Keep in mind: Just like with other banks, these transfers are a one-way street. Once you transfer your Rove Miles to Flying Blue, Japan Airlines (JAL), or any other loyalty program, you can't move them back. For that reason, it's best to keep your points flexible and transfer them only when you have a particular use in mind. And with all transfers being near-instantaneous, there's really no reason to move them over until you're ready to book.
Bottom Line
Rove might be the new kid on the points and miles block, but it's already carved out a lineup of transfer partners that rival – and in some cases beat – what you'll find with Chase, Amex, or Capital One.
Between Japan Airlines' distance-based sweet spots, Air India's 3,500-mile domestic United flights, and Lufthansa's absurdly cheap economy awards to Europe (with really high fees), there's real value to be had here. And since you don't need a credit card to earn Rove Miles in the first place, it's worth setting up an account even if you're not ready to book anything just yet.











