
After Axing Free Bags & Blowing Up its Brand, Southwest Turns to Trolling
Southwest Airlines went where its flyers believed it never would - doing what even its CEO promised just months ago was absolutely off-limits - when it eliminated free checked baggage from nearly all fares earlier this week. Along with other painful moves, it triggered a massive backlash and a chorus of once-diehard Southwest fans wondering: "What reason do I have to fly them anymore?" After two d...