Fare Wars! Competition Between Airlines is Driving Cheap Flights
airline fare wars

Fare Wars! Competition Between Airlines is Driving Cheap Flights

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Maybe you’ve heard flight prices are rising, and that may be true. More people are returning to travel and fuel prices have been climbing. But that ignores the single biggest factor that keeps airfare prices low: Airlines are competing for your business with cheap flights. And that competition is heating up.

Just like McDonald’s versus Burger King or Ford versus Chevy, the airline industry is cutthroat. They constantly attack each others’ turf by discounting fares to competitors’ hubs, hoping to poach customers with cheap flights. Over just the last few weeks, we’ve seen it again and again and again, resulting in $200 roundtrip flights nationwide to the Caribbean, Colombia, and elsewhere.

Welcome to the world of airline fare wars. When airlines are doing battle, travelers win.

 

What’s a Fare War?

It’s exactly what it sounds like.

Fare wars begin when an airline decides to target a competitor’s (or several competitors’) hubs with cheaper airfare. But those competitors need to defend their turf, so they respond by doing the same thing. This tit-for-tat between airlines is the genesis of many cheap flights that so many travelers love.

Here’s an example: Let’s say Delta Air Lines decides to run a sale on flights to Europe from several American Airlines hubs, like Chicago-O’Hare (ORD), Dallas-Fort Worth (DFW), and maybe even Philadelphia (PHL). Within a matter of hours, American could respond by slashing prices on flights to Europe from Delta strongholds like Minneapolis-St. Paul (MSP), Detroit (DTW), and Atlanta (ATL).

The result? This $296 fare from Minneapolis to Madrid (MAD) on American and its partner airlines. That ultra-low fare was part of a trend of dirt-cheap flights to Europe we saw earlier this year.
 

msp to Madrid flight 

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This is happening all the time: It’s one of the primary driving forces behind flight deals, with far cheaper prices than what you’ll get from airline discount codes or even Black Friday flight deals.

There’s no telling when a fare war between airlines may start. Just like any other kind of sale or discount, it can come out of the blue. They can last for just a few hours or even a day or two.

But once they begin, it tends to snowball into more and more cheap flights. One airline attacks another, and soon a third or maybe even fourth carrier gets into the mix. What began as a simple back-and-forth with discounting domestic flights can spread to Mexico, the Caribbean, or Europe as airlines respond and seek revenge.

That’s a major win for consumers. And we’re seeing these fare wars pick up recently – even as many travelers expect to pay more for a plane ticket.

 

Recent Battles Down South

As the weather turns cold, fare wars are heating up on flights to get somewhere warm this winter and beyond. And airlines are getting even more aggressive: We’ve noticed an undeniable uptick in airlines going after each others’ customers with cheap fares.

Earlier this year, for example, Thrifty Traveler Premium members were stunned by this alert for flights to the U.S. Virgin Islands: Fares that typically cost $500 or more dropped below $150 roundtrip! Delta was attacking American and United hubs with these cheap flights.

 

Fare war cheap flights 

But just because one airline is attacking a competitor’s hubs does not mean that airline will respond with similar price cuts to the same destination. Often, it’s just the opposite. In this case, American Airlines decided to shift its focus by lowering fares to San Juan, Puerto Rico (SJU) rather than the Virgin Islands. The result was some unbelievably low fares from Delta hubs to Puerto Rico.

 

msp to puerto rico flight for $98 

Finding a cheap flight to the warmth of Costa Rica isn’t always an easy task. But thanks to the resurgence of some fare wars between Delta and United, that has changed recently. United slashed flights to San Jose (SJO) below $300 from multiple Delta hubs – for a flexible main cabin economy fare that can be changed or canceled, and even includes free seat assignment
 

Fare war cheap flights 

Lately, airlines have taken their fare wars even farther south, with intense price battles between all three major U.S. airlines. American, Delta, and United all took aim at opposing hubs by chopping fares to Bogotá, Colombia (BOG), leading to some of the cheapest fares to the Colombian capital we’ve ever seen.
 

msp to bogota fare 

The competition has even spread to business class cabins – a rarity, as airlines almost never discount tickets at the front of the plane. This $1,100 roundtrip flight from Atlanta (ATL) to Rio de Janeiro (GIG) is almost too good to be true, but it happened after a few days of price battling, which led United to throw down the gauntlet with cheap fares from Delta hubs.
 

cheap business class flight to brazil 

These flights were in United’s fanciest new Polaris business class seats, to boot – tickets that typically cost $3,500 or more!
 

united business class seats

 

The Best of the Best Airline Fare Wars

The recent string of fare wars between airlines has been incredible to behold – and even better for travelers’ wallets. But it gets even better.

Over the past few years, Thrifty Travel Premium members have benefitted from countless fares wars, which produced some of our cheapest-ever flight deals.

When airlines target different hubs with deeply discounted fares to Europe, we couldn’t be happier. An especially memorable one was a short-lived sale to Paris produced by American Airlines, with changeable main cabin economy fares out of select Delta hubs. We once found a roundtrip fare from Minneapolis-St. Paul (MSP) to Paris for just $290 – thanks to a fare war started by United.

 

airline fare was 

Over the years, we’ve even seen more rare fare wars to far-flung places like Thailand. Those ultra-long flights make cheap fares harder to find, but Delta attacked American Airlines hubs on this sale to Bangkok (BKK) last year.

 

Fare war cheap flights

 

Another skirmish between Delta and United led us to send our Premium members one of our favorite sales ever to Tahiti (PPT) in French Polynesia. These flights are generally well over $1,000 from the U.S. mainland, but these two airlines duking it out led to record-low fares from a dozen airports.

 

Fare war cheap flights

 

In another one of our favorite deals, Thrifty Traveler Premium members were treated when a fare war broke out between all three major legacy airlines to Buenos Aires, Argentina (EZE). Like Tahiti, getting to Argentina is typically expensive. But American’s attack on United hubs brought prices down about as low as we’ve ever seen them: Under $500 roundtrip!

 

flights to argentina
 

Bottom Line

Forget about what you’ve heard about flight prices rising. The battle between airlines is on.

There’s no telling when or why a fare war will begin. But they’re happening now more than ever as airlines try to win over each others’ customers and climb their way out of the pandemic. And the result is some of the cheapest prices you’ll ever find.

 

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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