No-Brainer to Head-Scratcher: Dissecting the Bilt 2.0 Blunder
Bilt Rewards broke through and eventually dominated the travel landscape by doing something no other major rewards program had managed: It made earning points on your rent payment not just possible, but almost effortless. Cue a massive following, tons of online attention, and rapid growth. After months of hype surrounding its next chapter, Bilt 2.0 officially landed last week ... not just wi...
