Rove might not be a household name, but it's getting there … and big transfer bonuses like this are a major reason why: You can currently get a 50% bonus when transferring to Turkish Miles&Smiles.
This big transfer bonus ends June 30, so you've got all month to take advantage.
If you're unfamiliar with Rove, the startup pitches itself as the first “universal airline mile” – a somewhat dubious claim – by letting travelers earn rewards shopping online or booking flights and hotels, then redeem those miles for travel or transfer them to a growing list of airline and hotel partners. Until lately, Rove’s transfer partner list was somewhat niche, but the program has already added five (mostly) standout partners so far this year: JAL Mileage Bank, SAS EuroBonus, Virgin Atlantic, Virgin Red, and, most recently, Air Canada Aeroplan.
New partners and big transfer bonuses like this are quickly solidifying Rove as a bona fide player in the points-and-miles world.
New to Rove? Get 500 miles instantly when you sign up for a free account!
A Quick Primer on Rove Miles
Think of Rove as a kind of hybrid between an online travel agency and shopping portal.
Travelers can earn Rove miles by booking flights and hotels through its platform – including “Loyalty Eligible” hotel bookings that still earn points and elite credit with major chains – or by clicking through its shopping portal (and browser extension) at more than 13,000 retailers.
You can then turn around and redeem those miles directly for travel through Rove or transfer them to partner loyalty programs. With the recent addition of Air Canada Aeroplan, Rove now has 18 transfer partners – all at a 1:1 ratio.
| Partner | Type | Transfer Ratio | Transfer Time |
|---|---|---|---|
| Air France/KLM Flying Blue | Airline | 1:1 | Instant |
| Air India Maharaja Club | Airline | 1:1 | Instant |
| Accor Live Limitless (ALL) | Hotel | 1.5:1 | Instant |
| Aeromexico Rewards | Airline | 1:1 | Instant |
| Cathay Pacific Asia Miles | Airline | 1:1 | Instant |
| Etihad Guest | Airline | 1:1 | Instant |
| Finnair Plus | Airline | 1:1 | Instant |
| Hainan Airlines Fortune Wings Club | Airline | 1:1 | Instant |
| Japan Airlines (JAL) Mileage Bank | Airline | 1:1 | Instant |
| Lufthansa Miles & More | Airline | 1:1 | Instant |
| Vietnam Airlines Lotusmiles | Airline | 1:1 | Instant |
| Virgin Atlantic Flying Club | Airline | 1:1 | Instant |
| Virgin Red | Cruise & Hotel | 1:1 | Instant |
| Qatar Airways Privilege Club | Airline | 1:1 | Instant |
| SAS EuroBonus | Airline | 1:1 | Instant |
| Thai Airways Royal Orchid Plus | Airline | 1:1 | Instant |
| Turkish Airlines Miles&Smiles | Airline | 1:1 | Instant |
The big problem with Rove for anyone just getting started is earning enough miles (quickly) to actually use this transfer bonus.
If you're booking travel through Rove, you can generally expect your miles to post after you complete your flight or check out of a hotel (the wait is longer for “loyalty eligible” hotel bookings). However, if you book a non-refundable hotel rate – and I'm by no means encouraging this just for the sake of earning miles – you'll receive your miles immediately.
Miles earned through Rove's shopping portal generally take 30 to 100 days to post.
All that said, this transfer bonus is just the latest reason to put Rove on your radar and get started earning miles for the future.
Best Ways to Redeem Turkish Miles
If you're wondering why you should care about Turkish miles, some amazing sweet spots like 65,000-point business class awards to Istanbul (IST) and roundtrip domestic flights on United for 30,000 miles in economy or 45,000 in first class are here to make the case.
Take this flight from Los Angeles (LAX) to Newark (EWR), for example. At just over six hours, it's by no means a short hop.
The cost? Just 15,000 Turkish miles each way. With this transfer bonus, you'd only need 10,000 Rove miles to book this transcontinental flight to New York.
Unfortunately, Turkish killed off a long-time sweet spot – using Turkish Miles&Smiles to fly to Hawaii on United for next to nothing – last year, raising rates on those flights to 25,000 miles each way in economy or 40,000 miles each way in lie-flat business class. With a big 50% transfer bonus, you'd need just 16,700 Rove miles each way in economy or 26,700 in business class.
This can still be a relative bargain (especially on the really long flights from the East Coast and Midwest), but finding availability is tough … especially in the comfy seats.
Of course, you can also use Turkish miles to fly to the carrier's hub in Istanbul, too. Turkish business class is among the best in the world, and no matter which North American gateway you're flying from, you'll pay just 65,000 miles for the trip to Turkey.
With a big 50% transfer bonus, 43,400 Rove miles are all you need for nearly 10 hours of lie-flat luxury.
Just know, you'll find more availability at higher prices on Turkish Airlines' own flights to Istanbul. Here's a look at two different flights heading to Istanbul from Chicago-O'Hare (ORD) on the same day: One for 135,000 miles each way and another for 65,000.
That cheaper 65,000-mile award is the one you're after … even if it is on an outdated Boeing 777.
One final word of caution: Turkish's website is quirky … at best. It starts with a clunky sign-up process and continues when searching for awards. It's not uncommon to have issues logging in to search for awards, but when it works, it's great. In our experience, using the Turkish Airlines mobile app usually results in a better experience.
This huge 50% bonus should help make it worth the extra headaches, and once you're booked, flying with Turkish really is a treat.
Related reading: A Full Guide to Turkish Miles & Smiles
Bottom Line
Rove Miles just rolled out a big 50% transfer bonus to Turkish Miles&Smiles through June 30, 2026. You can use this bonus to save big on domestic United flights or to fly business class to Turkey for less.
With moves like this, Rove continues its push from a niche newcomer to a legitimate player in the transferable points space.
