Travel is booming, and so are we. Now, we're looking to fill another critical role on our team.

We're aiming to hire a savvy and experienced Marketing Director to help us reach and assist even more travelers. Think you fit the bill? Keep reading for the full details, job description, and qualifications…

But here's the gist of it: We’re on the hunt for a strategic, creative, and action-oriented Marketing Director based in the Minneapolis-St. Paul metropolitan area to lead our marketing efforts and take our message further. If you’re the kind of marketer who’s excited by data, obsessed with testing, always full of fresh ideas, and loves building things, this is the job for you.

Thrifty Traveler helps people travel more for less — and we’ve been doing it since 2015. Whether it's mistake fares, award alerts, or smart travel strategies, we show our members how to stretch their points, miles, and money. We're a small, agile, and mission-driven team based in Minneapolis, and we’re looking for someone who’s ready to grow with us.

Sound like a job you want? We want you! But keep reading for more details.

Please submit your application by Sunday, June 9!

Not the right fit for you but know someone who would be? Send them our way – if we hire them, we'll give you a $500 airline gift card to an airline of your choice! 

 

Thrifty Traveler Marketing Director: About the Job

Thrifty Traveler is seeking an experienced marketer to join our small-yet-growing team as our Marketing Director in Minneapolis, Minnesota. Our ideal candidate is a deeply passionate traveler with a track record of executing on marketing strategy. 

This isn’t just a strategy or oversight role — it’s a hands-on position for someone ready to lead through doing. You’ll collaborate directly with a Meta Ads contractor, work closely with internal team members across influencer and affiliate marketing, and help set the vision for growing the marketing team over time.

To begin the application process, fill out this form!

Please submit your application by Sunday, June 9!

 

What You'll Do

  • Lead and optimize email marketing campaigns — from concept to testing to performance reporting.
  • Work directly with a contractor to manage Meta advertising, provide guidance, and ensure results.
  • Collaborate cross-functionally with team members to execute and scale affiliate and influencer marketing initiatives.
  • Partner with leadership to build out the future marketing team and structure.
  • Own and refine our lead generation funnels and explore new customer acquisition strategies.
  • Evaluate paid campaigns across Meta, Google, podcasts, and other channels.
  • Analyze performance data, uncover insights, and translate them into actionable marketing decisions.
  • Shape and expand referral marketing and word-of-mouth growth strategies.
  • Manage external collaborators and freelancers where needed to support execution.
  • Research and experiment with new tools, AI, and automation to improve marketing performance.
  • Bring big campaign ideas to life — from brainstorming to post-mortem.

 

What We're Looking For

  • Based in the Minneapolis–St. Paul metro area (hybrid work environment).
  • 4-5 years of experience in a marketing role, with experience leading projects and/or managing people or contractors.
  • Someone who thrives in a builder’s role — comfortable being hands-on and leading at the same time.
  • Strong grasp of digital marketing (Meta Ads, Google Ads, email, funnel strategy, analytics).
  • A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone.
  • Excitement for trying new tech, especially AI and automation that drives smarter marketing.
  • A creative thinker who can ideate and execute campaigns from scratch.
  • A team player who communicates clearly, collaborates, and fits into a passionate travel-loving culture.
  • Bonus: Experience with subscription products, affiliate programs, or growth-stage companies.

 

Why Join Us

  • Salary range: $90,000 – $110,000 (based on experience)
  • Hybrid work environment (with access to an on-site gym)
  • 401k matching up to 5%
  • Company-sponsored health, dental, and vision insurance
  • 20 days of vacation to start
  • Paid parental leave
  • A growing, values-driven team of people who are passionate about travel

 

Bottom Line

If you're an ambitious marketer ready to make an impact — and love talking travel as much as we do — we want to hear from you!

Apply now and help travelers see the world for less.

If you fit the bill, start your application by filling out this form!

Applications for this position will close Sunday, June 9. Apply ASAP!