Advertiser Disclosure

coronavirus news travel

United Planes are Getting a New Paint Job, and it’s … Underwhelming

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The content on this page is accurate as of the posting date; however, some of the offers mentioned may have expired. For more information check out our Advertising Disclosure.

At least it's a fresh coat of paint?

For weeks, United has been touting a new livery, the paint scheme for its aircraft. The airline was set to show it to the world in Chicago today, Wednesday, April 24. But then images of a repainted plane leaked Tuesday night, forcing the airline's hand.

United released a promotional video with a sneak peek of some of the new livery. Calling it “incremental” or an “evolution” would be an exaggeration.



As a reference, here's United's current paint job.


United Livery
Photo courtesy of Eric Salard via Flickr


Take out the gold, slap some blue on the engines, and add a wavy line instead of a straight one and voila! You've got United's new livery.


United livery


Bottom Line

Airlines are always rebranding and fine-tuning their image. I'm just not sure how much of a splash United's new paint scheme would have made even if it hadn't leaked early.


Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.

1 Responses

  • I think it looks good. Did you want all of the planes to have the Star Wars livery? My husband flies for them and likes the white paint job… the flying public will too when you fly in the summer. It will be so much cooler!
    Thanks for all of your great articles!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Free Flight Alerts

Cheap international and domestic flight deal email alerts

Get Cheap Flight Alerts