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United Planes are Getting a New Paint Job, and it’s … Underwhelming

Avatar for Kyle Potter Kyle Potter -
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At least it's a fresh coat of paint?

For weeks, United has been touting a new livery, the paint scheme for its aircraft. The airline was set to show it to the world in Chicago today, Wednesday, April 24. But then images of a repainted plane leaked Tuesday night, forcing the airline's hand.

United released a promotional video with a sneak peek of some of the new livery. Calling it “incremental” or an “evolution” would be an exaggeration.

 

 

As a reference, here's United's current paint job.

 

United Livery
Photo courtesy of Eric Salard via Flickr

 

Take out the gold, slap some blue on the engines, and add a wavy line instead of a straight one and voila! You've got United's new livery.

 

United livery

 

Bottom Line

Airlines are always rebranding and fine-tuning their image. I'm just not sure how much of a splash United's new paint scheme would have made even if it hadn't leaked early.

 

Avatar for Kyle Potter

Kyle Potter

Kyle Potter is the executive editor of Thrifty Traveler, covering everything from aviation news to travel deals to in-depth guides on using airline miles. A professional journalist, he joined the company in November 2018 after five years covering state and national politics for The Associated Press and working at several newspapers across the country.
 
He typically flies more than 100,000 miles a year and has visited 25 countries, but his passion is helping others understand the confusing world of travel, airlines, and points and miles.

He's also been featured as a travel expert in The New York Times, the Washington Post, ABC News, National Public Radio, Axios, PBS NewsHour, several podcasts, and many local TV stations across the country.
 
Got a story idea or a tip? Email him at kyle (at) thriftytraveler (dot) com

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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1 Responses

  • I think it looks good. Did you want all of the planes to have the Star Wars livery? My husband flies for them and likes the white paint job… the flying public will too when you fly in the summer. It will be so much cooler!
    Thanks for all of your great articles!

    Reply

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