Delta’s New ‘Basic’ Biz Class Fares Add to Its Growing Loyalty Problem
The writing had been on the wall for nearly a year now, but yesterday, the day finally came: Delta rolled out new "basic" fare classes for Delta One, Premium Select, and First Class. Delta is framing this as a win for travelers, giving them more "choice" when booking. We see it differently: Basic fares are about charging more and giving travelers less, plain and simple. When Delta pioneered basic...
