AI Firm Setting Delta Fares Bragged About ‘Hyper-Personalization’ of Flight Prices
Delta Air Lines says its foray into using artificial intelligence (AI) to set flight prices isn't using personal data in order to charge customers different fares. But the startup Delta is entrusting to set 20% of its fares by the end of the year has previously bragged about the potential of using AI for "hyper-personalization that drives revenue growth" ... before scrubbing that from its website...
