United is Using Discounted Award Prices to Juice Credit Card Sign-Ups
According to United Airlines CEO Scott Kirby, the Chicago-based airline has big goals for its MileagePlus loyalty program in the years ahead: "We believe that winning brand loyal customers sets up ... the potential to double the [earnings] from our loyalty program in the years to come." This comment came during United's most recent quarterly earnings call - and while Kirby didn't elaborate on how...