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United Planes are Getting a New Paint Job, and it’s … Underwhelming

United Livery

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At least it’s a fresh coat of paint?

For weeks, United has been touting a new livery, the paint scheme for its aircraft. The airline was set to show it to the world in Chicago today, Wednesday, April 24. But then images of a repainted plane leaked Tuesday night, forcing the airline’s hand.

United released a promotional video with a sneak peek of some of the new livery. Calling it “incremental” or an “evolution” would be an exaggeration.

 

 

As a reference, here’s United’s current paint job.

 

United Livery

Photo courtesy of Eric Salard via Flickr


 

Take out the gold, slap some blue on the engines, and add a wavy line instead of a straight one and voila! You’ve got United’s new livery.

 

United livery
 
Bottom Line

Airlines are always rebranding and fine-tuning their image. I’m just not sure how much of a splash United’s new paint scheme would have made even if it hadn’t leaked early.
 

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Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer.

1 Response

  1. Gymdawgfan says:

    I think it looks good. Did you want all of the planes to have the Star Wars livery? My husband flies for them and likes the white paint job… the flying public will too when you fly in the summer. It will be so much cooler!
    Thanks for all of your great articles!

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