Hilton informed its members on Wednesday that it would extend status for all members as far as 2022, becoming the first major hotel chain to give elite members more time as coronavirus has put travel on pause.
Hilton’s move sets the bar very high for competing hotel programs like Marriott, Hyatt, and IHG, which haven’t yet weighed in with how they’ll treat elite members with status on the line.
Here’s a look at what Hilton is doing for all Hilton Silver, Gold, and Diamond members:
- If your status earned for 2019 is set to expire on March 31, that’s now pushed all the way out to March 31, 2021.
- All status earned for 2020 (based on how many Hilton stays you had in 2019) now won’t expire until March 31, 2022.
- Hilton points normally expire with 12 months of inactivity, but Hilton is freezing that expiration for any points through Dec. 31.
- Finally, the valuable weekend reward nights from Hilton credit cards like the Hilton Aspire Card are getting extended, too. All unexpired certificates from March 11 through August 2020 will be extended for use until Aug. 31, 2021.
These are big, bold moves. It’s an incredibly consumer-friendly expansion at a time when travel just isn’t feasible – even for tried-and-true road warriors who can normally rack up enough hotel stays to easily get and keep Hilton status.
While going out of the way to earn hotel or airline status rarely makes sense for the average traveler, there’s no denying Hilton status can be valuable. The free breakfast you get with Hilton Gold status at almost any property makes it the most valuable mid-tier hotel status out there, if you ask us.
Hilton (and all the major hotel chains) have already issued some very broad change and cancellation policies for upcoming hotel stays. But this is the next step.
Bravo to Hilton for being the first hotel chain to do right by its loyal members – and to be so generous, too. We’ll see how other hotel chains respond…