Google Hotel Search Adds Filter for Chains, Brands

Google Hotels Home Rental

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Back in March, Google quietly rolled out its new platform for finding and booking hotels. It functions much like their Google Flights search engine – and that’s a great thing.

By visiting www.google.com/travel/hotels you will come across a user interface that looks very similar to what you know and love from Google Flights. But when it first launched, there were a few filters missing, including the ability to search and filter by both hotel chain (Hyatt, Marriott, etc.) and specific brands within a chain (Park Hyatt, Springhill Suites, and so on).

That’s now changed as Google has quietly added this filter to the platform. Read on for more details.


The New Google Hotels Brand Filter

To show you how this new filter works, I searched for a hotel for a long weekend in New York City in September. As you can see, there are no shortage of hotels in Manhattan, so the ability to narrow this down a bit with filters makes the booking process much easier.


google hotel finder


Before the brand specific filter rolled out, you could only filter by price, guest rating, amenities like Free Wi-Fi, whether it had a pool and others.


google hotel finder


The new brand filter lets you filter down to certain hotel chains like Hilton, Hyatt, Marriott, etc. and even lets you select certain hotel brands within those chains. This is especially helpful if you have loyalty to certain hotel chains, or if you have points or free night certificates to use.

The filter allows you to quickly and easily weed out hundreds of properties that aren’t relevant to your specific search.


google hotel finder


In the example above, I filtered on the Hyatt brand of hotels. As you can see below, this greatly reduces the number of properties and helps me narrow down a hotel that will work for my dates in the Midtown Manhattan area.

This is especially helpful as I have a Hyatt free night certificate I am looking to use, so this is a great place to start my search.


google hotel finder


Bottom Line

The new Google hotel finder brand filter is a great addition. It makes it very easy to narrow down properties based on the hotel chain or specific hotel brand within seconds. It will be interesting to see how they continue to make improvements to the platform over time in their quest to be your one-stop shop for travel planning.


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Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer.

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